A Winner in Gainesville - Very Short Interview With Entrepreneur No.1

I believe that one of the best ways to learn and know that you are not the first one doing something significant for your life is to hear other’s people stories and experiences. The experience that I had while interviewing Mr. John Farrell would definitively help me to build the mindset of what it takes to be an entrepreneur. Mr. John Farrell, Dacasso’s founder and president, started the company over a decade ago when he purchased a large number of closeout leather desk sets from a supplier. As e-commerce was growing rapidly, John listed these items on eBay on the year 1999. This was the first successful part of Mr. Farrell’s path as an entrepreneur and it was when he realized that there was an unmet need that he could exploit. The limited options available at that time failed to create a working environment suitable for an executive with desktop accessories that would protect and organize with style. It was then that Dacasso was born.

Some of the fine leather desk and conference room
accessories Produced by Dacasso

Dacasso quickly became the premier manufacturer of executive leather desk sets and conference room accessories. Continued focus on the market allowed the company to design new items and quickly introduce many accessories that add elegance and organization to busy executive offices. As Dacasso grew, more styles and products were introduced to fulfill the needs of the consumer. Dacasso is everywhere. You can find the company’s products in millions of offices around the U.S and the world. In fact, the company’s products were used in top ranked T.V series and movies and even the White House chose Dacasso as its fine leather desk accessories provider. 

Interviewing Mr. John Farrell was an experience that I would never forget. I had the privilege to meet and interview an entrepreneur that has gone through many failures throughout his life with the company he created from scratch. But throughout this entrepreneurial process, he managed to make the right decisions that set his company into one of the top businesses within industry of fine leather desk and conference room accessories.