Gary Pisano: You Need an Innovation Strategy - Week 11 Reading Reflection

1)      What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 

The biggest surprise for me in the reading was the statement where the author describes innovation as a persistent practice that should be adopted by the company. I thought that companies and businesses had specific stages where innovation took place, but in this case, Gary Pisano shows us that we should always be innovating in the company we are working for. I was also surprised by the point that the author makes when he says that the concept of innovation in now seen as a process where technology should be involved, but it should not be like that. Innovation should be a process where the company seeks to create value for the customers with the right business models.

2)      Identify at least one part of the reading that was confusing to you.

One part of the reading that was confusing to me was the innovation landscape map. I couldn’t understand the different examples used by the author. I think that a detailed explanation of the four different categories would be helpful for the reader to know the differences of the landscape map components.

3)      If you were able to ask two questions to the author, what would you ask? Why?

I would ask the author the following questions:

1.      Should companies have a specific budget focused on innovation for the future of the company?

2.      What should happen after a company fails on implementing an innovation strategy? Should a company keep looking for alternative innovation strategies?
I believe that the answers to this two questions will help business to have a clear idea of how to approach and manage innovation strategies in a good way.

4)      Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

I believe that this was a complete article where the author explains different ways of innovation strategies that should be applied on companies from different industries.

I also found this video where Alex Osterwalder,author of "Value Proposition Design", describes innovation a significant aspect of every company using Similar concepts as Gary Pisano.