Week 15 Reading Reflection

1)    What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 

The biggest surprise for me in the reading was how the author describes the base of the pyramid as a sector that could be as well as profitable as the top of the pyramid. I was not aware of the different aspects that any business should take in consideration when targeting the base of the pyramid (aka the poor sector of the society).

2)    Identify at least one part of the reading that was confusing to you.

The author could use different cases in order to explain in a better way all the concepts in the reading. However, I was able to understand the content of the reading with no big issue.

3)    If you were able to ask two questions to the author, what would you ask?

I would ask the author the following questions:

·         Why are there so little amount of companies targeting this sector of the market?

·         How could an entrepreneur exploit this sector of the market? What are the tools that he or she might need?

4)    Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

I think that this reading was one of the most interesting readings of the semester because it talks about a sector where most of the population lives, which is the poor sector of society. This topic was completely new for me so I cannot tell if the author was wrong about something or not. However, I would definitely recommend using real life cases when explaining the concepts in the reading.