Existing market
What’s Next?
After being on the market for about a year, The Gator
Spotter will be focused on helping its customers to not only save time, but
save money too! With this in mind, my smartphone application will send text
messages and/or notifications every Monday and Friday morning regarding the
sports events of all the Gators teams, big discounts on restaurants and stores
in Gainesville. What will make my app unique is that it will always be focused
on helping the customers manage their time while using public transportation.
This being said, The Gator Spotter will also let you know how to get there (to
the restaurant, stadium or bar) using the Bus!
Interviewees
What should we be doing that we aren't planning to do?
What do you think my potential customers might want next?
New Market
A market that would be completely different from the one already
targeted will be people who are older than 60 years old and who are not aware
of all the process of downloading and using a smartphone application.
How could my venture be able to help these
people?
My venture will be able to help this people by introducing a new
way of communication with them. This opens the possibilities to many different
ways of helping them manage their time. In essence, my business venture will be
focused on helping them manage their time.
Interviewees from the new market
The following interviewees suggested me different aspect that
could add value to my business plan. They are students from high school and
Santa Fe College, which makes them an untargeted market for my business.
Reflection
Having suggestions and advice from people that are not
included on my targeted market helps me to focus on different ways that I can
apply to in the future to build what could be next for my business.
I really like your idea, it gives people the opportunity to see Gainesville, to keep up with events happening all around. Receiving updates about coupons about restaurants and things like that would just be an additional plus. You really seem to know where you want your company to go and how your want it to develop. Check out my post. http://adnabrkanicent3003.blogspot.com/2016/04/whats-next.html
ReplyDeleteYour idea sounds spectacular, especially living in a city where everyone keeps complaining about having "nothing to do." I really appreciate you taking the time to think this over and understand the real implications your business will take. I also like the fact that you made it bus-rider-accessible, because many college students are car-less, so this will definitely help out this particular pool of interested users.
ReplyDeleteIf you're interested in mine: http://laurenent3003.blogspot.com/2016/04/whats-next.html
Hey Alejandro, I really like your idea it would be really neat keeping up with all the games and what's going on in the sports world. Your idea of an application will definitely catch on quickly since everyone now a days has a smart phone. If you want to check out my post here is the link: http://felpar66.blogspot.com/2016/04/whats-next.html
ReplyDeleteReally? "people who are older than 30 years old and who are not aware of all the process of downloading and using a smartphone application." -- That's cute! I hope you can enlighten the rest of us 30-somethings with your business innovation, never mind that a survey by InMobi revealed that the average age of app developers is approximately 33.
ReplyDeleteBMWMasterTechnician you are right, I changed the ranges to an older population. Thanks for the feedback!
DeleteHi, I think this idea is awesome. This will be so good for freshman who have no idea what goes on on campus but are intrested in getting into campus life. There should be a way for them to text a number and get the info about whatever type of event that they want to do. This is awesome! Great job
ReplyDelete