As my entrepreneurial path continues, I see that challenges
makes us dig deep into what we are really looking for. In the past interviews,
I was able to find that there is certain discomfort with the RTS Smartphone
Application and people showed that something could be improved. Even though the
results were not the expected, I found out that two out of five students that
live off campus would find my entrepreneurial opportunity as being useful. But
after analyzing the results of the past interview and after reading the
comments of my classmates, I realized that my objective should not only be
focused on notifications that could help you manage your time and get to the
bus on time. I figured out that my essential objective should be to provide the
best transportation service in Gainesville, focused on facilitating the
students and the citizens with notifications that could help them manage their
time according to their needs.
In this case, I wanted to ask some other questions that can
also give me some feedback regarding the service of the Bus (including the
driver and the cleanness inside the bus). My main potential customers are still
focused on UF students and I asked the following five students the following
questions:
1.
Do you go to UF? (see if they are students)
2.
How do you get to your class?
3.
Have you ever been late to the bus stop? Tell me
about that experience.
4.
Do you think that the service can be improved?
5.
Do you find the RTS App. Helpful?
After looking at the results of the interview, I see that
the unmet need is still there, but that I still have to work on my questions in
order to have the answers I am looking for. I feel that I am getting closer to
the real unmet need, I just have to keep working and interviewing potential customers.
I feel much more confident with respect to the previous interviews, but I know
that one of my weaknesses is on asking the right questions and I have to work
on that to have better results.
Hi Alejandro,
ReplyDeleteI think your idea of re-doing the RTS app would be very successful. I know many people who get confused using the app because it is not that user friendly. I think your idea would be very beneficial to a lot of students and would be well received. Great job on your interviews. Here's the link to my blog if you want to check it out:http://julianakrevans.blogspot.com/2016/02/interviewing-customers-no-2.html