My Business Plan - Idea Napkin No. 1

You. Who you are. What your talents are. What your skills and experiences are.

As some of you may already know, my name is Alejandro Arteaga and I was born and raised in La Paz, Bolivia. Ever since I was a kid I was surrounded by two complete opposite realities that crafted and developed the way I see the world. By one side, I was part of a private school where I met all of my best friends and where I had the opportunity of learning at a high level of education. But in our surroundings it was easy to see perceive something completely opposite, where there is struggle and poverty and where really young kids have to start working to provide their families with some additional resources. As I continued to grow up, I became aware that there is something I could do to help the people that need our help. All in all, I developed entrepreneurial skills since high school, consider myself a really organized person who is not only focused on achieving deadlines, but I also believe that it is really important to develop communication skills in order to be successful. I love soccer and my aspirations are based on contributing to the development of soccer not only as a sport, but also as an opportunity for my country. Specifically regarding my business plan, I believe that we are in the first stage of the business plan but I like to see this business concept more as a unique experience by the moment. I think that this class and the business concept that I developed would be crucial and would play an essential role in my life for future endeavors.

 What are you offering to customers? 

I am offering my customers the option to better manage their time. We all got the same time, but the only thing that makes us different id the way we use that time, and I believe that my business plan would help UF students to have a better and more adjustable way managing their time when thinking about transportation. Students should be focused on developing their knowledge and skills rather than thinking when the bus would come again. But as described in the previous point, I prefer seeing my business concept as an amazing experience from which I will learn how to approach and know the unmet needs that exist all around the world.

Who are you offering it to? My customers are all students at the University of Florida, who live off campus and have the struggle of either arriving late to the bus stop. There are approximately 50 thousand students in the University of Florida, and a significant portion of this number live off-campus. But I think that this business plan could be offered especially to the RTS Corporation. I think that this could improve the type of service that they provide and it could also be seen as an example for other cities.

Why do they care? The people who care about my business plan are based on two components:

·         The students care because they want be able to manage their time in better way, and they are volatile to the use of technology and smartphones applications, so they would not find this product to be something hard to manage.

·         The RTS should also see my business plan as an opportunity because they are focused on providing the best service to the people that ride the bus in the city. if implanted in the right way, they could be an example for another cities and they would have a competitive advantage among the other competitors in other cities.  

What are your core competencies? 

I believe that what sets my business plan apart from every other bus smartphone application is the fact that it is strictly focused on providing the customers with innovation that was not yet implemented anywhere around the country. The customers would feel that they are exclusive and unique, and I think that Gainesville is a place where innovations occur in a daily basis (a clear example is Gatorade), and it is our job to keep this pace as Gators. I will always strive for customer satisfaction, but I think that another attribute that makes my business plan unique is the fact that it will be based on the opinion and acceptance of students. Even though there are surveys about different events that are happening on campus, there are very few surveys and questionnaires regarding the evaluation of the transportation services in Gainesville, and this is definitely something I would implement on a daily basis for this business plan.